According the media, the US-based bike maker Harley-Davidson may completely exit the Indian market. The company plans to shift its focus to concentrate on key markets and may exit markets where volumes and profitability did not justify continued investment.
The Harley-Davidson could be in touched with other automakers for a possible outsourcing arrangement using its leased assembly facility at Bawal in Haryana. Harley Davidson Chairman Jochen Zeitz said that the company will focus on about 50 markets where it generates high sales volume or has growth potential.
Harley-Davidson sold just 106 units in India. That’s a decline of 87%, while exports are said to have gone down by 40% to 229 units, From April to June 2020.